BACKGROUND

Having worked with Entropico previously on a campaign highlighting the state’s sexual consent legislation, the Department of Communities & Justice of the New South Wales Government approached Entropico about a new campaign. This time to raise awareness and promote understanding of more complicated, and less known laws surrouning coercive control. Coercive control is when someone repeatedly hurts, scares, or isolates another person to control them.

The laws surrounding this topic are extremely complex, and the behavior that constitutes a breach of the law is similarly intricate. Amongst the requirements of creating a digital and OOH campaign, Entropico was tasked with scripting four short video spots that each showed the complexities of coercive control, as well as what would constitute a breach of the law. All within a 15-20 second spot.