We are storytellers and innovators - dedicated to finding and fostering exciting and diverse voices in entertainment and advertising, spotlighting fresh perspectives and developing new production practices.
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Google engaged Entropico to create effective assets showcasing how SMB business owners can utilize Google’s suite of AI products to build their businesses. From live shooting to innovative animation and AI product design - we created a fake beauty business to anchor the content and drive engagement with Google’s AI offerings.
To launch their new S3 product, Square partnered with Entropico to create a global campaign showcasing its features and versatility. Entropico managed a complex international production, including a shoot in Sydney with real-time client monitoring, UI/GFX animation, and localized voiceover in multiple languages. The result? Increased brand visibility and market leadership for Square's innovative payment solutions.
Google came to us on the eve of the AI tech boom with a huge challenge, create a video that inspires excitement and trust in Google’s AI. We developed a launch video, “Your marketing, multiplied by Google AI,” that debuted live at GML 2023 and on YouTube.
The video was incredibly well received by both customers who were interested in the progress Google is making in the AI space, and the businesses who will depend on these products in the near future.
Entropico was approached to produce social-first content that showcases pro-gamer Fuslie reviewing the GB4U in an authentic way. We developed a script and used modern camera techniques to showcase the key product components of the laptop in an engaging and visually appealing way whilst always staying true to Fuslie’s content approach.