A team of 3D artists were directed by Entropico’s Tommy Stone to craft five distinctive 3D ident scenes, each tailored to capture the spirit of its respective channel, that could also be stitched into a wider tapestry that speaks to the diversity of Foxtel’s channels.

From a paper plane soaring through historical exhibitions to a rebellious suitcase deciding that its holiday must continue, the distinct DNA and audience of each sub-channel was the anchor point for approaching the creative of the scene. For the ‘Real Crime’ channel, it was through the considered lighting design, washing the scene in a rich palette of reds and blues — referencing police lights to induce an immediate and universal sensation of grit and drama.

And for ‘History’, the challenge was to balance the contemporary with the weight of the past — drawing from James Turrell’s mastery of light to create a space that felt modern yet attuned to historical resonance.

Every scene was built with meticulous attention to lighting, texturing, and movement, ensuring it felt visually rich and thematically on-point. These worlds were bound by a cohesive visual system: an inanimate object as the hero, an environment shaped by the channel’s tone, an arrow drawn from Foxtel’s branding threaded throughout, and a resolution that brought each journey to a satisfying close.