[ENTROPICO]
about

Entropico is a global production company and creative studio that moves effortlessly between advertising and entertainment

We are storytellers and innovators - dedicated to finding and fostering exciting and diverse voices in entertainment and advertising, spotlighting fresh perspectives and developing new production practices.

Follow Us
Instagram
Entropico acknowledges the Traditional Owners of the land where we work and live, the Gadigal people of the Eora, the Ventureño, Gabrieleño-Tongva and Fernandeño peoples as well as the Lenape, Manahatin, Canarsie, Shinnecock, Reckgawanc, Munsee and Haudenosaunee Nations, we pay our respects to Elders past and present. We celebrate the stories, culture and traditions of Aboriginal, Torres Strait Islander and Indigenous American Elders of all communities who also work and live on this land and we pay our respects to Honuukvetam (Ancestors), ’Ahiihirom (Elders), and ‘eyoohiinkem (our relatives/relations) past, present and emerging. Always was, Always will be.
Contact

Work with us

Full time, freelance,
rostered or interns

Jobs@entropico.com.au

+61 413 107 810

Make sure you include a clear subject line, a CV and indicative rates if you’re getting in touch about freelance opportunities

By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.

ACCEPT
ACCEPT

Google – Google Marketing Live 2025

Animation
Creative
Design
Film
Client
Google
Year
2025
Links

Watch 2025

Google Marketing Live sets the global stage for the company’s most ambitious product stories across ads, commerce, and AI. For two years running, Entropico has partnered with Google to bring this event to life. In 2024, we transformed keynote visuals; in 2025, our role expanded into end-to-end storytelling for the whole show. 

As Google and YouTube introduced new AI-powered tools for ads and shopping, we crafted the visual identity for the show — spanning keynote graphics, countdowns, supporting screen content, and three hero films. 

KEYNOTE GRAPHICS

The most ambitious GML animation lift to date, the Entropico team delivered over 250+ bespoke animated clips to support the 70 minute stage show. For the second year in a row we utilised a media server to create a fluid and dynamic visual experience while servicing crucial last minute changes while maintaining world class standard of animation and design.

01 OPENING VIDEO: GOOGLE AND YOUTUBE ANTHEM

See how Google AI is helping businesses show up where customers are streaming, searching, scrolling, and shopping - featuring cookware brand Our Place.

02 BRAND VIDEO: DISCOVERY TO DECISION

This is a brand spot that shows discoveries and decisions are made on Google and YouTube while showcasing all of the new shopping innovations launched across I/O and GML in 2025.

03 PRODUCT INNOVATION VIDEO: GEMINI AT WORK

With new agentic capabilities in Google Ads and Analytics, and upgraded AI-powered video creation tools in Merchant Center, marketers can move faster from insight to action.

See how marketers can generate compelling creative, decodes complex data, and optimizes campaigns—all with Google AI

The Results

Our work formed the creative backbone of Google Marketing Live, shaping how the event communicates globally through a flexible, story-driven framework that adapts across formats and unifies evolving product narratives.

Have a project in mind?
Get in touch
Get in touch

Next Project

Foxtel – Channel Idents

Foxtel – Channel Idents

Five 3D channel idents, each a distinctive micro-stories, all undeniably part of the same Foxtel universe.
View Project
View Project
Have a project in mind?
Get in touch
Get in touch