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Google Marketing Live sets the global stage for the company’s most ambitious product stories across ads, commerce, and AI. For two years running, Entropico has partnered with Google to bring this event to life. In 2024, we transformed keynote visuals; in 2025, our role expanded into end-to-end storytelling for the whole show.
As Google and YouTube introduced new AI-powered tools for ads and shopping, we crafted the visual identity for the show — spanning keynote graphics, countdowns, supporting screen content, and three hero films.
The most ambitious GML animation lift to date, the Entropico team delivered over 250+ bespoke animated clips to support the 70 minute stage show. For the second year in a row we utilised a media server to create a fluid and dynamic visual experience while servicing crucial last minute changes while maintaining world class standard of animation and design.
See how Google AI is helping businesses show up where customers are streaming, searching, scrolling, and shopping - featuring cookware brand Our Place.
This is a brand spot that shows discoveries and decisions are made on Google and YouTube while showcasing all of the new shopping innovations launched across I/O and GML in 2025.
With new agentic capabilities in Google Ads and Analytics, and upgraded AI-powered video creation tools in Merchant Center, marketers can move faster from insight to action.
See how marketers can generate compelling creative, decodes complex data, and optimizes campaigns—all with Google AI
Our work formed the creative backbone of Google Marketing Live, shaping how the event communicates globally through a flexible, story-driven framework that adapts across formats and unifies evolving product narratives.