CREATIVE CHALLENGE

We needed an anthemic showcase of the power of Google and YouTube’s combined media ecosystem. By leveraging Google and YouTube, advertisers can connect with consumers at every stage of their online journey—from discovery to purchase.

Making films about the potential of AI can be really difficult. We have to show that AI is accelerating the pace of change, but it’s also what will allow you to keep pace. We needed to thread the needle between that important brand message and the human story which helps it land with Google’s audience.

By showcasing the 4S’s – searching, streaming, scrolling and shopping – through a rhythmic fusion of expansive live action and fluid UI, and via a broad cast of characters in relatable real-world scenarios, the anthem demonstrates how Google and YouTube connect with consumers at predictably unpredictable moments, making them the ultimate platforms for a full-funnel strategy in today’s fast-evolving consumer landscape.

The anthem reminds advertisers why Google and YouTube are the essential platforms for reaching consumers at every step, from discovery to decision.