SOLUTION
Modern Search is a dynamic one-minute film that spotlights how Google ads are advancing in step with the evolution of Search. By highlighting the integration of new customer products (like Google Lens) with AI ad tools (like Power Pair), the viewer is plunged into the deep end of how Google is shaping the future of online advertising… and keeping pools clean.
But how to resolve three discrete character arcs and promote six Google products in 60 secs? Uncluttered problem/solution narrative beats, efficient visual storytelling devices, clever platform-to-real-world motion graphics integrations, and a heaving soundtrack to keep our characters hurtling towards their AI-powered resolutions.
EXECUTION
Working in step with the Google product and marketing teams, we honed in on key customer archetypes to spotlight different Google AI-powered functions and ground our information in characters seeking real-world products, solutions and inspiration. ‘The Plant Parent’ leverages Google Lens to find the perfect new foliage friend for their collection. ‘The Aqua Enthusiast’ takes backyard pool maintenance to a new level with the help of Search Generative Experience. And ‘The Curator’ uses Circle to Search to plug a very specific aesthetic gap.
RESULTS
Ultimately the video answers a simple question that hundreds of thousands of advertisers were asking, “what happens to my ads now the platform is evolving with AI?”.
The answer is simple… They get better.
