BACKGROUND

Hipcamp, a leading platform for unique outdoor stays, wanted to showcase the breathtaking diversity of its offerings in a visually stunning and immersive way. But have you ever tried to assemble a motorised camera jib – or even a couple of c-stands – atop a snow-capped mountain? No, neither. Let alone producing capture in a whole host of beautiful, unique and challenging environments. It’s an environmental, logistical and financial nightmare. But luckily we know a thing or two about innovation. 

SOLUTION

Entropico partnered with Hipcamp to create Only on Hipcamp – a groundbreaking 38-second hero film spot. The project harnessed the power of virtual production technology and Unreal Engine gaming software to seamlessly blend four disparate shoots across diverse weather conditions and environments into a studio shoot.