Keeping up the Pace on a multi-day shoot

Peloton engaged Entropico to refresh their product shot library to support the Next Generation Hardware launch by capturing modular and abstracted in-home video and photo assets. We captured authentic and abstracted in-home material across a 3-day shoot while maintaining a target of sixty (60) motion and still shots on each of the days. Then, partnered closely with the Peloton creative and product teams to translate monthly briefs and storyboards into polished, platform-ready edits, overseeing story refinement, animation, sound design, music, and finishing, and delivering 400+ social and web assets across the campaign.