BACKGROUND

Analog horror is a YouTube horror subgenre where creators mimic analog aesthetics such as old VHS tapes and public access TV to create unique stories full of suspense and focuses more on the atmosphere than jump scares. YouTube aimed to celebrate this passionate and creative community, where fans and creators collaborate to expand the genre’s lore, share theories, and produce fan-made content that pushes the boundaries of its eerie, retro style.

SOLUTION

YouTube creator Spencer Lackey was enlisted to explore the world of analog horror, casually browsing through the community’s eerie VHS-style videos and analyzing their unsettling elements. As he dives deeper into the content, unexplainable strange and creepy things start to happen, and the line between reality and fiction blurs.