From a content perspective, we collaborated with creators and studios to make each segment special. Building on the top games and trends of 2022, we worked to match the variety gamers are used to - from Bella Poarch hosting a Mortal Kombat tournament, to IRL Among Us, a real bomb squad defusing virtual bombs in Keep Talking and Nobody Explodes, and crafting a competitive Hot Ones challenge (amongst many more).

This was paired with continuous interactivity throughout the livestream - including polls to vote on your preferred winner, choose your own adventure moments to determine the outcome of segments and general chat and banter from the viewers that was amplified in the stream in real time.

RESULTS

Together, the combination of cutting edge production, culturally lead content, and true interactivity created a moment that beat all expectations - and reminded our community of everything they love about YouTube.