YouTube Tarot
YOUTUBE TAROT
A fully immersive experience guiding millions of users through an individualised Tarot reading
→ ORIGINAL CONCEPT
→ VISUAL IDENTITY & BRANDING
→ SCRIPTING
→ LIVE SHOOT PRODUCTION
→ DESIGN & ANIMATION
→ POST PRODUCTION
→ GAMIFICATION & INTERACTIVITY
→ MARKETING ASSETS
To spotlight YouTube’s growing tarot community, we created a world-first interactive tarot experience for World Tarot Day. The bespoke tarot deck featured YouTube creators, and readings were channelled through three storytelling themes – Love, Wellness and Fortune.
Get a reading HERE.
THE VISUAL EXPERIENCE
The creative direction, branding and card artwork took inspiration from traditional tarot tropes and Pamela Colman Smith’s classic deck – remained for a 2022 internet experience.
The traditional concepts of the 22 major Arcana were artfully woven with our YouTube Creators who took centre stage on the cards. Each card was given a 3D parallax, so that when you turn your phone, you are invited inside the magical world of the card.
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CREATIVE DIRECTOR: Joey Hunter
GAD: Annalise McDonnell
EP: Sam Egan
ORIGINAL CONCEPT: Emile Sullivan
DESIGN DIRECTION: Tom Stone
PRODUCERS: Christin Polsinelli & Becca Rachefski
POST PRODUCTION: Oliver Eather, Dan Daly, Bella Whittaker & Claudia Brand
WEB DEV: Active Theory