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YouTube Tarot

YOUTUBE TAROT

A fully immersive experience guiding millions of users through an individualised Tarot reading

→ ORIGINAL CONCEPT
→ VISUAL IDENTITY & BRANDING
→ SCRIPTING
→ LIVE SHOOT PRODUCTION
→ DESIGN & ANIMATION
→ POST PRODUCTION
→ GAMIFICATION & INTERACTIVITY
→ MARKETING ASSETS

To spotlight YouTube’s growing tarot community, we created a world-first interactive tarot experience for World Tarot Day. The bespoke tarot deck featured YouTube creators, and readings were channelled through three storytelling themes – Love, Wellness and Fortune.

Get a reading HERE.

THE VISUAL EXPERIENCE

The creative direction, branding and card artwork took inspiration from traditional tarot tropes and Pamela Colman Smith’s classic deck – remained for a 2022 internet experience. 

The traditional concepts of the 22 major Arcana were artfully woven with our YouTube Creators who took centre stage on the cards. Each card was given a 3D parallax, so that when you turn your phone, you are invited inside the magical world of the card.  

  • CREATIVE DIRECTOR: Joey Hunter
    GAD: Annalise McDonnell
    EP: Sam Egan
    ORIGINAL CONCEPT: Emile Sullivan
    DESIGN DIRECTION: Tom Stone
    PRODUCERS: Christin Polsinelli & Becca Rachefski
    POST PRODUCTION: Oliver Eather, Dan Daly, Bella Whittaker & Claudia Brand
    WEB DEV: Active Theory