We are storytellers and innovators - dedicated to finding and fostering exciting and diverse voices in entertainment and advertising, spotlighting fresh perspectives and developing new production practices.
Make sure you include a clear subject line, a CV and indicative rates if you’re getting in touch about freelance opportunities
Our work is always collaborative, culturally relevant and future-facing, and we blend robust creative agency strategic thinking with a roster of accomplished composers. No concept is too big or small. We hear what is needed, conjure a plan together and execute. Once the idea is in, we get to work. Whether it’s live instruments, vocals, bleeps and bloops, or even AI, we use the tools needed and mix them with the combined decades of experience we’ve built to create something great.
triple j approached Entropico with the ambitious goal of redefining its sonic identity to reflect its legacy, resonate with its diverse and evolving audience, and align with future objectives. The station sought a cohesive solution incorporating a sonic logo and creative connections to the music it champions, ensuring the identity could seamlessly integrate with its playlist.
Entropico anchored the new sonic identity in triple j’s iconic drum logo, creating a unified framework to guide the rebrand. The process involved analysing over 4,700 music files to craft a sonic logo and branding strategy that encapsulates triple j’s essence of music, community, and heritage, ensuring every element resonates with its storied history.
See the full case study here.
What does AI sound like? That's the question Google Cloud posed to us. And they wanted an answer that wasn't purely conceptual, it had to be practical and immersive. We created a first-of-its-kind sonic suite: ten modular tracks that captured the essence of Google Cloud's innovations while demonstrating the creative potential of their AI tools. The Sound Of AI became the definitive sonic identity of Google Could Next 25, and a behind-the-scenes documentary helped launch Lyria 2 and Music Sandbox to the world - featuring on the Google DeepMind product page.
See the full case study here.
YouTube wanted to create for their valued gaming audience and build a one-of-a-kind experience that reinforced their status as the go-to platform for gaming content. Entropico introduced YouTube: Game On, a groundbreaking collaboration between leading creators, popular games, and top gamers. This nearly two-hour live-streamed, interactive experience utilised the flexibility of an LED volume stage to craft immersive 3D gaming environments in real time. It gained 8 million streams in under a week, 38,000+ comments per minute in live chat and won two People’s Choice Webby Awards.
See the full case study here.