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WHAT DOES AI SOUND LIKE?
That’s the question Google Cloud posed to us. And they wanted an answer that wasn’t purely conceptual, it had to be practical and immersive.
We had to translate that answer into a cohesive auditory experience that would become the sonic bedrock of Google Cloud Next 25 – a showcase of the transformative power of AI for businesses and developers – and, one of Google’s largest events of the year.
The core of this challenge was to demonstrate that Google Cloud’s AI tools — particularly the AI Sandbox music generation tools — are more than just toys. They can empower and enhance human creativity and productivity, while delivering real value. So we got to work.
We created a first-of-its-kind sonic suite: ten modular tracks that captured the essence of Google Cloud's innovations while demonstrating AI's practical creative potential.
A diverse team of 19 musicians, producers, composers, and engineers collaborated with Google's Music AI Sandbox, using it as a next-generation musical instrument that extended their creative possibilities.
The Sound Of AI became the definitive sonic identity of Google Could Next 25, and a behind-the-scenes documentary helped launch Lyria 2 and Music Sandbox to the world - featuring on the Google DeepMind product page.