EXECUTION

Square took a bold leap with us in their tone of voice, and together we made point of sale and e-comm technology, well, funny. The campaign lived across OOH, Digital Display ads, social video, TVC, and a very Internet-y 11-minute comedy film, and key to its success was the direction of Adult Swim alumni Henry Stone (Aaron Chen: A Life in Questions) and standup talent Danielle Walker (Taskmaster) front and centre in the “mo-gal” host position. The businesses we profiled were real, their problems relatable, and the results unexpected and rewatchable thanks to Walker and Stone’s comic talent.