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In 2021 an online revolution sparked by young people in Australia, highlighted the need for more nuanced sexual consent laws and education.
Thankfully, our government listened.
In 2022, new consent laws were announced. And we were tasked with the campaign creative and rollout. We wanted the campaign to be clear, and connect with young people on their terms. Just like seeking consent.
Balancing advertising, entertainment and education, #MakeNoDoubt was born.
