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The Challenge
Canva has long been the user-friendly gold standard for the static. But for the busy modern marketer or social creator, movement is key. Enter Canva Video.
Now, Canva needed a video-led campaign focused on shifting the perception of Canva from a static design tool to an essential, all-in-one visual platform for video creation, specifically targeting marketers and content creators. It had to be eye-catching, humorous, educational and on-brand and focus on key new features such as Magic Video, Beat Sync, and Video Background Remover to demonstrate how users can transition from raw footage to polished, social-ready content in minutes.
Entropico director Genevieve Kaiser brought her eye-catching set design, quirky humour and scroll-stopping camera trickery and post production techniques to the table to create a series of bright and bold spots. By focusing on one clear benefit per ad and keeping the product visible throughout, the campaign proves that Canva is the fastest and most fun way to bring any social media idea to life without the drudgery of complex editing.
