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Entropico is a global production company and creative studio that moves effortlessly between advertising and entertainment

We are storytellers and innovators - dedicated to finding and fostering exciting and diverse voices in entertainment and advertising, spotlighting fresh perspectives and developing new production practices.

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Entropico acknowledges the Traditional Owners of the land where we work and live, the Gadigal people of the Eora, the Ventureño, Gabrieleño-Tongva and Fernandeño peoples as well as the Lenape, Manahatin, Canarsie, Shinnecock, Reckgawanc, Munsee and Haudenosaunee Nations, we pay our respects to Elders past and present. We celebrate the stories, culture and traditions of Aboriginal, Torres Strait Islander and Indigenous American Elders of all communities who also work and live on this land and we pay our respects to Honuukvetam (Ancestors), ’Ahiihirom (Elders), and ‘eyoohiinkem (our relatives/relations) past, present and emerging. Always was, Always will be.
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Lane Violation

Documentary
Originals
Production
Scripting
Client
ESPN & Hahn
Year
2025

Lane Violation – a one-hour documentary that aired during prime time on ESPN during NBA finals – is the centrepiece of Hahn’s sport strategy. Hahn are the beer for social athletes, and the brand’s movement into basketball culture and community needed to be both credible and meaningful. So, we helped TSE craft a longform documentary that was unfiltered and honest and would engage basketball fans and casual players, alike.

“I don’t want to make another f*cking sports doco! This thing has to be different…” — Lucien “Luc” Longley.

This is the story of one of Australia's greatest basketball players of all time—told by one of Australia's greatest basketball players of all time.

Luc Longley was the original Aussie trailblazer in the NBA, a key figure in the Chicago Bulls’ legendary second three-peat, and an inspiration to generations of Australian basketballers. With a team-first mentality, an unshakable cool under pressure, and the ability to thrive alongside Michael Jordan and Scottie Pippen, “Luuuuuuuuc” became a fan favourite in Chicago and a pioneer for those who followed.

Among them was Andrew Bogut—an undeniable talent, a fierce competitor, and a No.1 NBA Draft pick. But early in his career, Bogut distanced himself from Longley with bold, cutting remarks:

"I'm not as slow as Luc Longley, I'm more athletic, I can shoot better, I'm more competitive. So I think it's not even fair to bring that name up … Longley’s not fit to lace my size 18s."

The comparison between the two was inevitable, but the tension was real. However, two decades on, the landscape has shifted. Now friends, colleagues, and confidants, Longley and Bogut stand at a fascinating crossroads. With Longley’s endorsement, Bogut is set to take on a pivotal role as the Sydney Kings' assistant coach, transitioning from outspoken player to mentor and leader.

In this compelling documentary, Luc Longley takes us on a journey through time—across Australian states, iconic basketball arenas, and unforgettable moments in both his and Bogut’s careers—to explore the evolution of a rivalry into respect. As Bogut embarks on this next chapter, Longley asks the ultimate question: Is “Rogue Bogues” ready to become “Coach Bogues”?—-

“It's the idea of opposing forces -- or lifestyles, or ideologies, or sentiments -- coming together, only to realise and accept that there's an assimilability there if you're open to it.” — ESPN

Lane Violation is now available on-demand via Kayo, Foxtel and Disney+

Credits

Produced by Total Sports Entertainment in association with Entropico

Director/Director of Photography: Sam Tolhurst
Writer/Producer: Erin Moy
Executive Producer: Paul Kind
Producers: Stephen Baldwin & Shaye Guillory
Creative Consultation: Rowan Dix, Michael Gosden & Luc Longley
Associate Producers: Chris Leffers & William Poulos
US Unit Producer: Brett Connellan
Post Supervisor: Nicole Chesher

Camera Operator: Joeli Cama Mateinakula
Sound Recordist/Music Supervisor: Joshua Craig
Sound Post Production Services: Rowan Dix
Editors: Sam Tolhurst & Jye Jones
Additional Editing: Mark Brightwell
Colour: Sam Tolhurst & Joeli Cama Mateinakula
Motion Graphics/Graphic Design: Stephanie Yin

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