Breaking the category mold with an emotionally-driven campaign

Laser Clinics’ brand campaign ‘The Science of Feeling Good’ turns away from the typical, functional style usually seen in the category, highlighting the science behind the group’s treatments. In our photo series for Ogilvy and LCA, photographer Evo brought the platform to life through portraiture – depicting people of all types living with confidence in their own individual way.

Photographer: Evo
Agency: Ogilvy