EXECUTION
Analog horror has carved a niche on YouTube, and this video dives deep into the unsettling world of this genre, following Spencer Lackey as he explores the chilling content. The partially scripted narrative takes viewers on a tense journey as Spencer analyzes various analog horror videos, only to find himself drawn deeper into the disturbing universe.
From a technical standpoint, the project unfolded over four months, from creative planning to shooting and post-production, with a particular focus on visual and audio design to enhance the tension. The video is brought to life through a mix of lo-fi, VHS-style effects, glitchy visuals, and production techniques that mirror the aesthetic of analog horror itself.
RESULTS
The launch was brilliantly timed on October 4th as viewers were excited with Halloween around the corner. This video received over 7 million views in 12 days with no paid media. On October 31st, a bespoke YouTube logo change will happen launching more excitement for this genre.
