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Entropico introduces director
Kaius Potter
Entropico is nominated for
13 Shorty Awards
Entropico partners with
Peloton
Entropico is
making waves
Trend Report
Creative Directions we are backing in 2026

ENTROPICO® is a multi-disciplinary creative studio fuelled by entropy.

Good creativity comes from multiple viewpoints, pathways, and approaches, and Entropico exists to explore the full spectrum of possibility – and then craft the strongest, most precise expression of the idea. Every project benefits from being seen through different lenses: cultural, emotional, strategic, technical, aesthetic. We expand the field of options, then use craft, instincts, and experience to refine the strongest way into a brief, story or problem.

Work
Work
Trend Report – Creative directions we’re backing in 2026
Announcements

Trend Report – Creative directions we’re backing in 2026

From intentional imperfections to early noughties glitch-core, Entropico’s Design and Animation team is crystal balling the year ahead (and it features plenty of well-timed throwbacks).

Entropico crowned B&T Production Company of the Year
Announcements

Entropico crowned B&T Production Company of the Year

With fearless work, exponential growth and a culture built on equity and innovation, Entropico is an absolute production powerhouse.

Google Cloud x Team USA
Google Cloud
Olympic Games
Design
Post Production
Production
+ 2 more

Google Cloud x Team USA

Google Cloud’s AI delivers precise performance insights, enhancing training while preserving athletes’ intuition and competitive edge.
Good Neighbours
Square
Kaius Potter
Documentary
Post Production
Production

Good Neighbours

Director Kaius Potter presents three seller films that uncover the neighbourhoods at the beating heart of Sydney.
Plan It
American Express
Kaius Potter
Film
Post Production
Production

Plan It

A suite of four spots for American Express, each unfurling a visual diary of the moments that make up a life, big and small.
Next Gen
Peloton
Animation
Creative
Film
+ 4 more

Next Gen

Peloton engaged Entropico to refresh their product shot library to support the Next Generation Hardware launch.
Google Cloud x Wizard of Oz – Behind the Curtain
Google Cloud
Documentary
Film
Post Production
+ 1 more

Google Cloud x Wizard of Oz – Behind the Curtain

How Sphere and Google are bringing The Wizard of Oz to the biggest canvas on earth.
Music Video Styling with Brett Alan Nelson
School of Style
Creative
Film
Post Production
+ 1 more

Music Video Styling with Brett Alan Nelson

Entropico partnered with Law Roach’s School of Style to evolve educational film, producing a masterclass featuring stylist Brett Alan Nelson.
Change A Child’s Life
NSW Government
Genevieve Kaiser
Design
Photography
Production
+ 1 more

Change A Child’s Life

Modernising Foster Care Recruitment in NSW
Lane Violation
Disney+
Documentary
Originals
Production
+ 1 more

Lane Violation

Our latest Originals project has premiered on Disney+ and ESPN – an hour-long documentary on Australian basketball legends Luc Longley and Andrew Bogut, produced in partnership with Hahn and TSE.
Gemini at Work
Google
Chester Buchanan
Creative
Post Production
Production
+ 1 more

Gemini at Work

One of three tentpole product films we produced for Google Marketing Live 2025, crafted from concept development through to production and post-production.
We took home a Wood Pencil at D&AD Awards!
Announcements

We took home a Wood Pencil at D&AD Awards!

Our creative campaign and documentary series for Google Black-Owned Friday won big in the D&AD Awards social impact category.

The Re-Review
QuickBooks
Paxi
Comedy
Film
Post Production
+ 1 more

The Re-Review

Entropico director Paxi delivers the latest Quickbooks ad campaign via R/GA Sydney, weaving deadpan comedy and stylised set design to show how far the tech company has come for their users.
Coercive Control
NSW Government
Design
Photography
Production
+ 1 more

Coercive Control

An end-to-end creative campaign for the NSW Government, from concept and scripting, to film and photography, and a multi-platform rollout across TV, digital and OOH to raise awareness around coercive control.
The Sound Of AI
Google Cloud
Harry Hunter
Documentary
Post Production
Sound

The Sound Of AI

A sonic suite for Google Cloud – 10 original tracks blending human creativity and AI, designed to power global events, video content, and live experiences with the sound of innovation.
ONEFOUR: Against All Odds
Netflix
Animation
Post Production
Production
+ 2 more

ONEFOUR: Against All Odds

A Netflix hit documentary charting the rise of Australia’s first drill rap stars—from meteoric success through to intense police scrutiny, and the other face of Australian culture often unseen.
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Creative

We work best with people who are experts in their brand and are excited to make something great with it. Our most fruitful partnerships are with those who have done the hard work to define their brand, but could use a hand in expressing it out in the world. Whether we need to demand attention across screens, billboards, stages or feeds, we’re always pushing the boundaries of how artists and brands tell stories and drive behavioural change.

See Work
See Work
02

Production

We work with clients, agencies, broadcast platforms and artists to make things people actually want to watch. Whether it’s photographic billboards, sonic branding or a world-first experiential project, our well-oiled production machine – and full-service Sydney post production studio – will find a way to nail the brief.

See Work
See Work
03

Originals

We’re experiencing a pivotal evolution of the entertainment marketplace, and Entropico is prepared with a diverse, broadly-appealing slate that stems from the passion, creativity, and experience of our team. Among the properties currently in development and production at Entropico Originals is a heartwarming animated kids series, a feature-length psychological serial killer thriller, a genre-defying competition series, and your new favourite dating show.

Watch Now
Watch Now
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